Check out the music news: Guinness Live! Unplugged, Singapore Music Marketing and Promotion by Guinness « Marketing « invisible PR
Just that I wish that they provided more info. on the timing... of the event...which
Impactasia (PR company for Guinness) have given me below:
Too much to update from various companies on different music campaigns/events.
Note: Advertisement contracts or agreements can be allocated on my music blog for affordable prices in future.
Facebook link on the events performance details including venue and time: http://www.facebook.com/GuinnessLive?v=app_2344061033
Here's the press release sent to me by Impactasia (PR agency for Guinness).
FOR IMMEDIATE RELEASE
Guinness Live! Unplugged Kicks Off
Local music talents rise together with Guinness
Singapore, 23 September 2010 – In support of the local Chinese music scene, Guinness has launched an exciting new talent programme and music event series called ‘Guinness Live! Unplugged’. As part of the 18-week programme, Guinness fans can look forward to spending their Friday evenings enjoying great food and beers together with ‘live’ entertainment. Eight specially selected up-and-coming bands will take turns to showcase their musical talent at over 40 roadshows held at various heartland locations island-wide.
To give these bands the platform and opportunity to truly develop their talents, its participants will also receive advice, pointers and guidance from industry veterans Eric Ng (acclaimed Music Producer), Xiao Han (award-winning Songwriter) and Jim Lim (member of popular local band, DreamzFM) and Anthony Png (renowned Music Teacher) who have been invited to join the programme as mentors.
“Recognising the importance of collaboration in creating new opportunities, we hope to use the ‘Guinness Live! Unplugged’ programme to equip these bright young stars with the tools to establish a career in the local music scene, to bring them beyond the 15 minutes of fame. At the same time, the exciting series of ‘Guinness Live! Unplugged’ events will provide our consumers with quality entertainment that they can experience with friends and family at their favourite dining outlets”, said Mr Paul Bisson, Marketing Manager of Guinness at Asia Pacific Breweries Singapore (APBS).
Sharing the vision, acclaimed performer-composer-producer, Eric Ng said: “It is great to see a brand like Guinness make a commitment to support the local music scene in this way. There are many talented but yet-discovered Mandarin bands out here and ‘Guinness Live! Unplugged’ differs from other music events because it offers a platform that gives these bands the opportunity not just to perform, but to potentially kick-start their musical careers.
As a strong fan base is the foundation of a successful band, Guinness is also offering the eight bands the chance to build their “fanbases” through the ‘Guinness Live! Unplugged’ events and dedicated Facebook pages. At the end of the programme, the band with the most number of fans online will win the chance to catch acclaimed Hong Kong singer, Emil Chau, ‘live’ in concert as well as a special ‘behind-the-scenes’ tour while there.
Listen out also for a specially-produced ‘Guinness Live! Unplugged’ theme song that will be playing on leading Chinese radio stations in October. Produced by Guinness mentors Xiaohan and Eric and performed by a local artiste, Guinness will also invite each of the eight bands to perform their own renditions of the song that fans can view and vote for online. More details on the theme song will be released at a later date.
These activities and the mentorship by industry veterans will serve to equip the aspiring young bands with a better understanding of the music industry, and also give them the essential marketing tools to promote themselves as a band.
The series of ‘Guinness Live! Unplugged’ events kicked off on 17 September and will be held at premium dining outlets at heartland locations island-wide. Every fortnight, three bands will perform at selected venues and bring good friends, great music and relaxing times together. Exclusive prizes and premiums will also be given away through various Guinness activities and special promotions.
More information about the ‘Guiness Live! Unplugged’ events can be found at
Guinness® is the Number One premium dark beer in the world and was founded in 1759 by Arthur Guinness in Dublin. Since then, this premium stout brewer has brought the Guinness® experience to 51 countries in which it is brewed, and 150 countries in which it is sold. 10 million glasses of Guinness® are enjoyed every single day around the world. Taking the Guinness® journey, one will find that one good pint leads to another.
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