PRESS RELEASE
SIS Sugar Launches a Jingle Jam Contest ahead of National Day celebrations!
Singapore, 22 July 2010 -- Rolling out its first branding campaign in a decade, SIS Sugar aims to reconnect with Singaporean families and put a big smile on their faces. Using its memorable jingle melody which was first used in the late 80’s, consumers are encouraged to upload their new rendition using any words (as long as it’s melodic and family friendly) to YouTube. The Jingle Jam Contest will use social media with mechanics posted on Facebook, and entries uploaded and judged on YouTube. Additional media amplification is being done through radio talk and PR activities.
Commenting on the milestone campaign, Olsen Ong, Sales & Marketing Manager of SIS, “We are looking to connect with our longstanding customers and develop new bonds with younger Singaporean mothers and their families. We have been an integral part of Singapore’s cooking and baking scene for 40 years and we hope to share even more happy and pleasureable memories with future generations.”
Whatever your singing style, submit your own creative and unique rendition of the original SIS Jingle “Sugartime” and Let Singapore Be the Judge. K-Pop, Hip Hop, Rap, Rock, Sentimental or simply Jazz – the nation-wide search for The Talents, who create the next SIS Sugar jingle starts now.
Mechanics for the SIS Jingle Jam are on Facebook (search for ‘SIS Jingle Jam’ on Facebook or visit http://tinyurl.com/277cjle) together with a list of the exciting prizes to be won. The contest begins now and ends August 27, 2010. Winners will be announced September 1, 2010. Online voting will take place throughout August.
Participants will also have the opportunity to showcase their talent LIVE and win public support on August 7 and 8 at a two-day special consumer event on Palawan Beach, Sentosa. Details for the LIVE consumer days will be posted on Facebook in due course.
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About SIS:
Over its long history with Singaporeans, SIS has continued to drive new benchmarks for quality and excellence reflecting the standards and ethos for which Singapore has become renown. Today SIS supplies more than 65% of all the sugar used in Singapore, the quality raw material of many of Singapore’s most popular foods and drinks. It is just as central to happy life in Singapore today, as it was in 1967.
Moreover, SIS is leading the way to position Singapore as a leading food hub both within Asia and across the world, exporting standards of excellence and products that set the benchmark internationally.
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